See how Caffé Nero have leveraged Yoyo to revolutionise marketing to their customers.
We’ve done it before with coffee.
The migration from coffee to food is the holy grail - Yoyo enables you to turn your morning coffee drinkers into lunchtime buyers.
Use Yoyo’s AI-powered segmentation capability to identify and target an audience of customers who grab a coffee in the morning, but never buy food items.
Identify product preference trends through your customers’ transaction data. You can then choose and promote food items that are most likely to appeal, and even create personalised campaigns that trigger when your customers buy their favourite drink.
Reach out to your customers at the perfect moment. Send a push notification just before lunchtime, when your customers are considering where to go, so your personalised offer will be front of mind.
Yoyo unlocks a new level of data accuracy, revealing whether your marketing activity is actually improving financial performance.
All Yoyo-powered campaigns are run according to strict auto-control groups, so you can accurately calculate the actual financial uplift of each campaign.
Track the short and long term campaign impact on your customers’ behaviour, providing you with the powerful insight and the ability to take the right action.
View detailed reports on campaign performance, see financial and engagement metrics, and easily share results with senior stakeholders.
Spikes in footfall are brilliant, but long queues will put off even your most loyal customers. Yoyo-powered payments rapidly speeds up the checkout process to maximise in-store revenue.
QR code technology is not only safer than cash or card payments, but we’ve also proven that it’s 4x faster than contactless.
Your customers can skip queues all together by ordering and paying for their items in advance.
Through Yoyo, your customers receive a fully itemised digital VAT receipt on payment and still automatically earn loyalty.